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ALL of Ad-Supported Streaming Audio Barely Makes a Dent in Radio's Share of Ear
Besides no algorithms and 5x times more TSL than of all ad-supported streaming combined, what does Radio have that Audio streaming services do not? Stationality. Local Staff. Localism.
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Central Oregonians Welcome the Return of Classic Rock to Local Radio!
You may have been told there already was a Classic Rock format serving Central Oregon. The success of The X 100.7, Classic Rock for the High Desert, tells a different story.
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For the Original Social Network it Pays to Socialize
This research is from 2018. Imagine the story it would tell in 2023! The moral of this story? Make sure the radio stations your business is marketing with are interacting socially with their audiences.
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No Matter the Device ... They're All Radios Now!
Local Radio’s migration to the stream is well under way. As with TV, it’s not about the delivery device, it’s about content. Americans love their “local” radio. They’re finding it on the stream.
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