• Streaming AM/FM Radio Is On The Rise

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    Inside Radio – Dec 22, 2023

    The total portion of radio listening time that comes from streams has more than
    doubled since 2015 according to Edison Research’s Share of Ear. The total portion of
    radio listening time that comes from streams has risen to 13% in 2023, up from 6% in
    2015, among those 13+.

    While the gains were across all demos, among younger listeners the shift to digital
    listening has been particularly noteworthy. The latest data shows that 19% of all radio
    listening time is via broadcast streams among listeners aged 13 to 34. That’s a 72%
    increase from 2015 when 11% of their radio listening time was done online.

    Edison notes that it’s not just young people who are listening more to radio station
    streams. Even among 35- to 54-year-olds there has been a significant shift in habits.
    Today, 14% of their listening time is done to radio webcasts versus 8% in 2015. Yet the
    biggest jump is among adults 55 and older, who have more than doubled their listening
    time to radio streams in recent years. Nearly one of every ten minutes of this demo that
    grew up on traditional radio is now spent listening to station streams.

    To learn more contact Andy Hilmes (General Manager) at andy@backyardmedia.net