Over the past two decades your marketing needs have evolved. Bend Radio Group has evolved with those needs to become a multi-media marketing company. BackyardMedia is now here to help you reach new customers in an ever changing landscape. Audio, video, streaming, digital, social…it’s all a bit much. Check out our video and let us help you make it easy.
Marketing News from BackyardMedia
Audio Research
Radio Generates a +14% Lift in Website Traffic Across 17 Campaigns
Over the course of five years (from 2019-2023), the Cumulus Media | Westwood One Audio Active Group® has commissioned LeadsRx, a leader in measuring the impact of advertising on site traffic, to conduct 17 attribution studies for brands spanning a variety of categories. The categories included tax preparation services, B2B supplies/services, apparel and jewelry retailers, […]
Marketing Strategies
Local Ad Budgets in 2024 – Increasing, Decreasing, or Holding Steady?
There is upbeat news from local advertisers heading into next year: 2024 is looking good. Nine in ten local advertisers plan to keep budgets steady (69%) or increase them (21%). Just 10% plan to spend less next year. These are among the top line findings from a new survey of more than 2,000 local ad […]
Programmatic Research
The Association of National Advertisers Says Consider Other Media
As Two-Thirds Of Programmatic Dollars Don’t Reach Consumers, ANA Says Consider Other Media
Radio Research
Streaming AM/FM Radio Is On The Rise
Listening Time To Radio’s Digital Streams Has Doubled Since 2015 Says Edison Research.
