Outdoor City Is Coming To Mt. Bachelor Sep 13-15
Press Release July 31, 2019
Justin Yax, DVA Advertising & PR, 541-389-2411, email@example.com
Beverly Lucas, OCUSA, 458-292-7550, firstname.lastname@example.org
OUTDOOR CITY USA, A MULTI-SPORT FESTIVAL THAT CONNECTS
OUTDOOR ENTHUSIASTS WITH ACTIVITIES AND BRANDS
THEY LOVE, PREMIERES SEPT. 13-15 IN BEND, ORE.
Event serves up a menu of cycling, running, climbing, and hiking, plus music, food, and fun for outdoors lovers of all ages and levels
(BEND, Ore.) — While outdoor lovers might not need another reason to visit – or return – to Bend, Ore., Outdoor City USA is set to premiere its three-day, multi-sport outdoor festival September 13-15 in the heart of Central Oregon. The event will include cycling, running, hiking, climbing, and how-to demonstrations for outdoor enthusiasts of all ages and levels. The family (and dog) friendly festival will take place at Bend’s iconic Mt. Bachelor Resort.
What makes Outdoor City USA unique is a broad range of activities from four core disciplines — cycling, running, climbing, and hiking — that appeal to participants of all ages and skill levels. Events currently scheduled for OCUSA include cyclocross racing, mountain bike racing, downhill racing, youth mountain bike racing, kids balance bike racing, a women’s group road ride with team Twenty 20, skills clinics with the Liv Ladies AllRide team, 5K and 10K trail races, a gravel cycling event, a climbing wall competition, a twilight climb, family fun runs and walks, health and wellness activities, and more.
“Inclusivity in the outdoors is our number one priority and we hope to fuel every individual who attends Outdoor City USA with experiences, memories, and inspiration they can take back home with them,” said OCUSA founder Beverly Lucas. “Whether you consider yourself a competitor, a participant, or a spectator, and regardless of your age or ability, there will be something for everyone in Bend and Central Oregon in general, and specifically at Outdoor City USA.”
A bicycle industry veteran, businesswoman, Bend resident, and mother, Lucas said the idea for Outdoor City USA evolved after frequenting events during her travels where one family member would participate and others would watch from the sidelines. In Bend, she says, that’s not how it’s done, and she saw the opportunity to as a model for outdoor recreation.
“Central Oregon, specifically Bend and Mt. Bachelor, is the best possible place for a multi-sport festival that appeals to outdoors enthusiasts of all levels and ages,” Lucas said. “It’s what we do here all the time, and it’s a lifestyle we want to share.”
That’s precisely why Lucas is rooting OCUSA in Bend. Named Outside Magazine’s Best Multi-Sport Town in 2017, the outdoors is the number one visitor attraction to this city of almost 100,000 residents. With one of the highest ratios of craft breweries per capita in the United States, the number two attraction may very well be the beer.
“With a variety of events, a gear expo, demos, a health and wellness area, food, music, and beer, Outdoor City USA showcases the outdoor playground that defines Bend and Central Oregon,” Lucas said. “It offers something for every family member, every competitor, and every weekend adventurer. You’d be hard-pressed to come here and not find something to do. It’s the convergence of like-minds and bodies.”
Following a full day on some of the country’s most spectacular roads and trails, festival-goers can cool off in one of the regions many lakes or rivers, or recharge in town by indulging in Bend’s renowned craft beer and culinary scene. Central Oregon’s Bend Radio Group will be mixing alternative and indie rock beats up on the mountain, and locally crafted 10 Barrel Brewing Co. will have beer on tap to quench over-21 thirsts. The festival centerpiece is a Saturday evening party held in conjunction with the elite twilight Cross Cascades cyclocross race, with locally brewed beer, fine eats, and plenty of beats.
Registration for all events opens on Friday, Aug. 2 on the Outdoor City USA website. For more information about Outdoor City USA, for travel and lodging info, or to register for the festival’s events visit www.outdoorcityusa.com.
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