Breweries craft Rock On lager to help musicians hurt by COVID. Find the beer in your state
Oregon beer makers are making special beers to benefit the music industry during Covid!
More than two dozen breweries across the U.S. have been making a special beer to benefit musicians and others in the music industry, many of whom saw their livelihoods quashed by the coronavirus pandemic.
Crosby Hops of Woodburn, Oregon, is donating any profits from hops sold to make the Rock On lager to Sweet Relief Musicians Fund, a charity founded in 1993 to help musicians in need. And breweries involved are also encouraged to make a donation to a COVID-19 fund Sweet Relief created in March 2020 to help musicians and music industry workers.
Most breweries created a crisp, refreshing lager of about 5% ABV with a hoppy whiff in the nose with hints of bread, honey, and melon or citrus. Even though there was a base recipe, some brewers went a bit heavier on the hops to increase its piney character.
After COVID’s onset, most live music events were halted for more than a year and many concerts and festivals continue to get canceled or downsized. In 2020 alone, Pollstar estimated the economic impact of the live music shutdown at more than $30 billion.
Since Silver City Brewery in Bremerton, Wash., made the initial batches of Rock On lager in July, other versions have been brewed nationwide – from Rhode Island (Hive Beer) to Alabama (Goat Island Craft Brewing) to Utah (Level Crossing Brewing) and California (Sierra Nevada Brewing Co.).
“We loved the idea about helping musicians and their crews during a very difficult time dealing with the COVID-19 pandemic,” said Level Crossing founder and CEO Mark Medura. The South Salt Lake City brewery is donating $1 per pint to the Salt Lake Academy of Music, a local non-profit that provides instruction and instruments to children and adults.
“It’s still an absolute state of emergency in our industry,” said Aric Steinberg, Sweet Relief’s executive vice president of development and artist relations. “This has a long tail to it.”